Marketing

In my opinion the SEARS logo is not very effective because it lacks being unique and does not convey anything. No message is displayed with the SEARS logo. If a customer saw the logo and had no idea what SEARS stands for or what the companies message is. Richard Gerstein is the CMO of SEARS. As Chief Marketing Officer, Gerstein is responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. The marketing strategy is to help Sears reconnect with its loyal customers and attract former customers back to Sears.

Gerstein was added on to the SEARS company to add creativity and experience. The company hopes that his impact will bring in new customers and new services. 

‪Dec 17, 2017‬‪Apr 8, 2018‬‪Jul 29, 2018‬‪Nov 18, 2018‬255075100

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Sears Holdings Names Richard Gerstein as Chief Marketing Officer for Sears, Roebuck and Co. (n.d.). Retrieved from https://searsholdings.com/press-releases/pr/1020