Strengths
A strong marketing position in the U.S. and Canada, Offers a wide range products
Sears was a largest retailers in the U.S. until it was surpassed by Walmart in 1989. Also, they offers a wide range of products ranging from home merchandise , books, apparel to auto motives and services.
Weaknesses
Closing of stores, Weak sales
The sales of Sears are declining and because of that many of their stores are closing. Some of their stores are located at the place where it is inconvenient at that is also their disadvantages.
Opportunities
Acquisition of small retailer chain, Strategy change for comparable stores sales
The comparable store sales for Sears increased for toys. Sears should focus more on the items which is increasing sales for the organization.
Threats
Intense competition from other retailer giants, Huge financial troubles
Sears is facing immense competition retailers giants, such as Target, Walmart, and Amazon. They are thought to continue to fill for bankruptcy.
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