Company Overview

Sears Holdings primary industry is integrated retail, specifically with the stores Kmart and Sears. They sell clothes, electronics, food, jewelry, indoor and outdoor home equipment, and toys.

Integrated retail is a highly competitive industry with price, quality, service, and installation its core factors. As consumers become more price conscious, it is becoming more difficult to stand out amongst other companies. SH has a large customer base with Kenmore, reasonably priced home appliances, and it’s store Kmart. These are seen as discount options and are favored by consumers looking for value products within budget.

However, Sears is competing with the ever-growing e-commerce businesses, making it critical to strengthen its online retail presence. Due to Sears’ wide variety of services and goods sold, they have competitors in department stores, budget stores, and home improvement stores. Some of their major competitors are Amazon, J.C. Penney, Macy’s, Target, Walmart, and The Home Depot.

According to Siccode, Sears Holdings Corp. is filed under 5099 – Durable Goods, as well as it’s NAICS code, 423990 – wholesale trade.

(September 12, 2018 Wednesday). Sears Holdings Corp (SHLD) Given Consensus Rating of "Strong Sell" by Analysts. American Banking and Market News. Retrieved from Nexis Uni.

(May 10, 2017). Company Profile: Sears Holdings Corporation. 1-35. Retrieved from Ebscohost.

Sears Holdings Inc. https://siccode.com/en/naicscodes/423990/other-miscellaneous-durable-goods-merchant-wholesalers